2026-11-10
– Episode
51

#51: How to Choose the RIGHT Mortgage Broker for Commercial Property – Sam Panetta

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Episode Description

Steve heads to Sam Panetta's place for steaks off the barbecue and a no holds barred chat. Sam has been in mortgage broking for more than 12 years and is now Australia's biggest mortgage broker coach.

Finance decides whether any property strategy works, so Steve asks Sam how to tell whether a broker is right for commercial. Sam turns it around and asks what Steve looks for before he refers a client, and they cover reputation, niche content, response times, and why Steve works with several brokers instead of one.

They also talk about why Steve moved into commercial for lifestyle and passive income, why Palise has moved into New Zealand, and what has driven the growth of both of their businesses.

Topics Discussed

  • How higher interest rates and recent government changes have slowed investment lending, and why brokers who do content and ads have kept growing.
  • How to tell if a broker is right for your commercial strategy: their reputation, the commercial lending they've done, and the content they put out.
  • What Steve looks for before referring a client to a broker, and why speed at the start of a deal matters so much.
  • Why Steve refers to several brokers based on deal size and complexity instead of bringing broking in-house.
  • How Palise keeps quality up as it grows, with a due diligence team bigger than its acquisitions team and about one in five deals crashed.
  • Why being a generalist broker today has no competitive edge, and how picking a niche and doing content changes that.
  • Why Steve moved into commercial for passive income and lifestyle, and sold his residential portfolio.
  • Thinking about money as time and experiences instead of chasing bigger revenue targets.
  • Buying commercial property in New Zealand as an Australian: the exchange rate, no stamp duty, no capital gains tax and stronger yields, plus how finance works with a Trans-Tasman broker.
  • Why niche education content with fewer views often brings in the best leads.
  • What Sam sees in the most successful brokers: doing the work for a long time and being oversubscribed with deal flow.
  • How Sam grew Broker Coach by doing 10 times the marketing of the entire industry combined.

HOSTED BY:

Steve Palise

Ph: 0403 878 497

Email: steve@paliseproperty.com

LinkedIn: https://au.linkedin.com/in/steve-palise

Resources

Get FREE access to the Commercial Property Institute course – https://www.commercialpropertyinstitute.com.au/offers/BeWDB3GB/checkout?utm_source=hs_email&utm_medium=email

Get FREE access to the Residential Property Institute course – https://academy.propertyinstituteaustralia.com.au/offers/wmHWoVi8/checkout

Get your FREE copy of Commercial Property Investing Explained Simply – Use discount code PODCAST https://www.paliseproperty.com/book

Get your FREE Commercial Property Paydown Calculator https://www.paliseproperty.com/commercial-paydown-calculator

Follow Palise Property on FACEBOOK for Free Tips Tricks & Insights https://www.facebook.com/paliseproperty/

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